Merdeces Benz
Mercedes-Benz Vision One-Eleven
Check out the trends from the previous edition
Merdeces Benz
Mercedes-Benz Vision One-Eleven
L´Oréal
Make-up artist and official hairdresser
Allianz
Showroom Allianz EGO, Allianz Talks, Workshops and more
Mó
Front row
DORSIA
The beauty of being free
UDIT
University of Design, Innovation and Technology
Málaga de Moda
Original Talent
ESDEN
Colorimetry Workshop at Esden The Fashion Business School Stand
Merdeces Benz
Mercedes-Benz Vision One-Eleven
In this new edition of Mercedes-Benz Fashion Week Madrid, the automotive brand will present for the first time in Spain its futuristic concept car: the Mercedes-Benz Vision One-Eleven, a 100% electric reinterpretation of the mythical C 111 that represents the most iconic luxury. The spectacular supercar has also been the inspiration for Limited Edition 1 of 111, a capsule collection of accessories that evokes the chromatic binomial orange and silver. Both the car and some of the limited edition accessories will be on display at the brand's stand and will undoubtedly be the centre of attention. And, as is tradition, there will be an instapoint with the brand's iconic star to take home as a souvenir of the visit.
L´Oréal
Make-up artist and official hairdresser
L'Oréal Paris puts the focus on the eyes at its Cibelespacio stand with its new launch: Panorama mascara, with a campaign starring the renowned international model and spokesperson for the brand, Kendall Jenner.
Parade of glances will be a digital creation space in which the attendees will get on the catwalk to parade and show the effect of this new mascara with which to achieve a panoramic look, a defined volume and visibly bigger eyes.
An action framed within the most important fashion event in Spain, which once again demonstrates the union of beauty and fashion, in the laboratory of the trends that we will see next season.
Because you are worth it
Female empowerment will also be present at the Cibelespacio stand in the "Because you're worth it" area. A space where you will be able to see the brand's spokeswomen parade their worth, in the city of Paris. Andie MacDowell, Helen Mirren, Elle Fanning, Kendall Jenner and Lola Lolita.
At the make-up stands, they will be able to recreate the most iconic looks of these spokeswomen, which they wore at the big brand event Le Défilé, at the foot of the Eiffel Tower. More than a fashion show, it is a statement of intent that highlights the value of diverse, inclusive, ageless, feminine and feminist beauty. Values implicit in L'Oréal Paris since its inception.
Allianz
Showroom Allianz EGO, Allianz Talks, Workshops and more
During MBFWMadrid, the Allianz EGO Creation Space will invite all its attendees to discover the creator within them, through talks and workshops given by professionals from the sector. In addition, in this creative haven, located in the Cibelespacio, you will be able to discover the exceptional work of 15 new national fashion talents, as well as the first line of clothing for dogs designed by Rubearth and the Mó x Sabela Juncal capsule collection of glasses, winner of the first edition of the Mó x New Talent by Allianz EGO competition.
ALLIANZ EGO SHOWROOM
From Thursday 15 to Sunday 18 February
Discover the collections of the 15 emerging designers who aspire to the Allianz EGO Confidence in Fashion Award at the Allianz EGO Showroom, integrated in the Creation Space, where you can also purchase their creations.
FASHION ATELIER AND MAXI TOTE BAG
From Thursday 15 to Sunday 18 February
Bring out your most creative side by posing in the Fashion Atelier. Take your photo at this instapoint, upload it to your social networks and win a maxi tote bag when you share it.
LIVE CATWALK SHOW BROADCAST
From Thursday 15 to Sunday 18 February
Follow all the fashion shows happening at MBFWMadrid from the big screen located in the Creation Space.
ALLIANZ TALK: Glow up with make-up with Adrián Rux (L'Oreal Paris)
Thursday 15th at 18:00
Experiment and express yourself with make-up with Adriàn Rux, Make-up Artist and Digital Brand Ambassador of L'Oréal Paris. You will learn how to play with make-up as a creative tool with the most viral tips as inspiration. In addition, a pack of L'Oréal Paris products will be raffled among all the attendees.
WORKSHOP: Custom Upcycling with Becomely
Friday 16 at 13:00 and at 18:00
Learn how to transform and elevate any garment with Becomely in these two customisation workshops with limited places. Ask for your registration to the hostesses of the Creation Space and take home an oversize t-shirt customised by yourself. In addition, a branded bag will be raffled among all participants.
WORKSHOP: Make your vintage garment unique! with Saray Luis Martín
Saturday 17th at 13:00
Explore your creativity and style through the customisation of vintage pieces and the artistic power of illustration in this workshop with limited places, given by Saray Luis Martín, illustrator and content creator. Ask for your registration to the hostesses of the Espacio de Creación and take home an original piece personalised to your taste.
ALLIANZ TALK: Revolutionise your wardrobe with Nat Cebrián
Saturday 17th at 18:00
Discover the versatility of your clothes to get the most out of them with Nat Cebrián: from fashion tips to combine a garment in different ways to translating catwalk trends to the street.
Mó
Front row
Thursday 15th
Morning
Jewellery Station (10:30h to 13:30h)
12:00h Elevator Pitch finalists Mó New Talent x Allianz EGO 2024
13:15h Mó Fashion Talks Women in Business with @martaortizp from @matiz.life
Afternoon
16:45h Presentation mó x Sabela Juncal
Jewellery Station 16:30h a 19:30h
Friday 16th
Morning
Jewellery Station (10:30h to 13:30h)
Afternoon
Jewellery Station 16:30h to 19:30h
18:15 Mó Fashion Talks Women in Business with Claudia and Ana from @Olibati_.
Saturday 17th
Morning
Jewellery Station (10:30 to 13:30h)
Afternoon
Jewellery Station 16:30h to 19:30h
18:15 Mó Fashion Talks Women in Business with @Inesmartinalcalde
Sunday 18th
Morning
Jewellery Station (10:30 a 13:30h)
12:00h Mó Fashion Talks Women in Business with Prado and Marta from @mas1__________
Afternoon
Jewellery Station 16:30h to 19:00h
DORSIA
The beauty of being free
Thursday 15th:
Presentation of the "Templo de la Belleza" and "Medicina de expresión" with a colloquium between beauty journalists and Dorsia's medical team. For 1 hour and a half - 2 hours, those attending the Cibelespacio will be able to approach the stand and learn about the latest trends in medicine and cosmetic surgery in the sector, learn how to take care of the skin, tips on nutrition and many other topics related to beauty.
Saturday 17th:
In the morning, our team of aesthetic doctors will perform "Free facial diagnostics" to all the people who come to our stand.
In addition to these two great actions, during all the days you will be able to:
- Participate in our interactive beauty game and win one of our more than 1,500 prizes. Tote bags, free nutrition sessions, incredible discounts on aesthetic medicine, completely free treatments, beauty equipment sessions...
- Photocall in the different areas of Dorsia's "Temple of Beauty".
- Live music with DJ every afternoon from Thursday to Saturday.
- Presentation of our wide range of aesthetic medicine and surgery treatments.
- Come and leave your message on the "Medicine of expression" mural.
- Meeting with influencers and tik tokers. We still can't tell you who they will be or the timetable because we are still in negotiations.
- Interviews with influencers.
- Live games and many more surprises.
UDIT
University of Design, Innovation and Technology
UDIT, Universidad de Diseño Innovación y Tecnología will be present with a stand showing four designs from its latest collection presented at MBFWMadrid.
In addition, the only University with its own fashion show at MBFWMadrid will show its educational offer and a tour of some of the best projects and works developed in recent years.
The UDIT space will also house different materials and proposals that focus on textile research as the backbone of different social and environmental issues today.
Málaga de Moda
Original Talent
14th February
Location: Félix Ramiro Shop: c/ Claudio Coello, 19 ; 28001 - Madrid
17:00h Press conference for the presentation of the SALVAJE fashion show scheduled for 19 February at La Nave at 17:30h.
During all the days from 15 to 18 February there will be TWO special raffles per day for those who visit our stand. Our "Luxury Box" contains exclusive pieces of our designers, being these:
- Sunglasses design Jesús Segado.
- Mini-bag designed by Inri de la Riva.
- Sweatshirt design Ana Locking.
- T-shirt designed by Álvaro Calafat.
- Scarf-pareo design Shamat.
- Make-up bag designed exclusively by Málaga de moda.
To participate you must fill in a short form at our stand and we will also give you our merchandising.
15th February
Location: Stand nº 22 of Málaga de Moda located in Cibelespacio (IFEMA)
13:00h Presentation of the Craft Market Study in the province of Malaga to incorporate it into the promotional brand Malaga de Moda.
Attended by: For ACME - Pepa Bueno/ Modesto Lomba and for Malaga Provincial Council - Esperanza Gonzalez
13:30h Presentation of the David Delfín Talento Original Talent International Award organised by the Diputación de Málaga with Málaga de Moda and La Térmica.
Attended by: Esperanza González Pazos, Deputy Delegate for Sustainable Economic Development of the Diputación de Málaga, Head of Mercedes Benz Fashion Week, ACME Pepa Bueno and Esther G. Capdevilla from ESMA.
14:00h Presentation of the III MAM Fashion Forum to be held at the Automobile and Fashion Museum on 26 April, which will be dedicated to the figure and creative universe of Paco Rabanne.
In attendance: Esperanza González Pazos, Deputy Delegate for Sustainable Economic Development of the Malaga Provincial Council, Elvira Carrera and Mar González, Directors of the Automobile and Fashion Museum.
14:30h - 15:30h Demonstration of Rafa García by Bumpers textile painting and subsequent raffle of the painted garment.
15:00h - 17:00h Visit of the influencers Rodri Navarro and Hernán Navarro.
19 February
Location: La Sala at the Wizink Center
16:30h Fashion show presentation of the CAOS collection by Rafael Urquizar
Location: La Nave (Calle Cifuentes): La Nave (Calle Cifuentes)
17:30h Fashion show presentation of the SALVAJE collection by Félix Ramiro
Come to our stand for many more surprises!
ESDEN
Colorimetry Workshop at Esden The Fashion Business School Stand
Discover the colors that suit you best, and the ones you should avoid. Learn how to illuminate your face with the right clothes and accessories for your natural skin type, eyes and hair color.
Come to our colorimetry workshop with Laura Ramirez from My Cool Closet @mycoolclosetshop.
All about our designers: Catwalk shows, Interviews, Backstage...