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Salón Look Chile 2019 presents major developments in trends, training and product launches

•Just three months after opening its second edition and with a staging full of exclusive content for professionals in the sector, Salón Look Chile expects to receive more than 8,000 visitors over the three days of the exhibition

• The event will be an outstanding training space, through various activities, such as the second Aesthetic Congress, workshops and practical hairdressing courses. Also, there will be live demonstrations in the area of aesthetics, nails and cosmetics, hairdressing competitions, a battle of barbers and catwalk parades

Noticia Prensa IFEMA G

Salón Look Chile, one of the most important professional platforms for the beauty and cosmetics industry in the country, is preparing its second edition, which will be held from 15 to 19 June in Santiago, Chile, at the Espacio Riesco Trade Fair site, backed by Ifema-Feria de Madrid and Espacio Riesco-Chile.

The event will occupy more than 9,000 square metres of exhibition space, with contents and all the latest to make it the best space to promote business opportunities, as well as to train new professionals in the sector and show the trends and products of the most outstanding global brands of aesthetics, hairdressing, cosmetics, make-up, barbering and nails.

The holding of this event will be a new opportunity to bring together major companies from the sector, representatives of beauty and cosmetic product brands; beauty salons; hairdressers, manicure parlours, barbershops and micropigmentation, sector groups and professionals; beauty and make-up schools, among others.

In this second edition, the Salon's aesthetic sector will host the second International Congress of Aesthetics, where the topics of maximum interest for this industry will be discussed, such as: "Marketing for Aesthetic Companies", "Micropigmentation", "Anti-aging Procedures", and "Massages of the World", among others. The person responsible for moderating the congress will be the outstanding international beautician, Consuelo Silveira, who besides being the director of one of the most important aesthetic training centres in Spain, is a key figure in the holding of the Salón Look Madrid Aesthetics congress.

The entire range of Hairdressing and Barber services and products, with the main brands and training centres, will be presented this year in the northern sector of the Trade Fair site. There will be live activities and exhibitions, such as the CONGREPECH Hairdressing Competition, the hairdressing industry’s international competition, organised by Salón Look Santiago and the Great Battle of Barbers, which will be open to all industry players and brands that want to participate.

Located in the centre of the exhibition site, in addition to the main brands of nails, make-up, cosmetics, spa, wellness and other representations of beauty and aesthetics, will be the main catwalk, where the latest trends in hairstyles, nails and cosmetics, presented by major guests and recognised international associations, such as Intercoiffure and Haute Coiffure, will be displayed.

The organisation has also fitted out a fully-equipped room for the holding of workshops and training courses, mainly in haircutting, colouring and new hairdressing techniques.

For Gonzalo Lira, Fair Development Manager of Espacio Riesco, "Salón Look Chile is a platform for the industry of aesthetics, beauty, image and personal care that sets trends, generating key content with leading activities for sector professionals. It is also an event that allows you to see first-hand the latest developments and innovations of what is currently setting the standard, both in Chile and in the main capitals of the world, without forgetting that it is the meeting point for the most important brands in the sector with the visiting public, promoting business and relationships directly over the course of its three days”.   

For her part, Julia González, Commercial Director of Salón Look Madrid, points out that “there are great expectations for this second edition of the Fair in Chile, especially for the exhibition, which this year will be supported by Icex, the Foreign Trade Institute of Spain and Stanpa, the National Association of Perfumery and Cosmetics. This collaboration will facilitate the participation of Spanish companies. Likewise, we are working with other international delegations from IFEMA-Feria de Madrid to promote the Fair. Therefore, we are confident that there will be an increased international presence of exhibiting companies”. "Ultimately," adds Julia Gonzalez, "Salón Look Chile continues its progress to become the benchmark fair in Latin America. Companies have at their disposal an excellent platform for the presentation of their products and services”.

The objective of Ifema-Feria de Madrid and Espacio Riesco-Chile is to continue boosting the sector, create trends and offer an important platform for brand representatives of beauty products, cosmetics, aesthetics, hairdressing, make-up, nails, barbering and personal care.

During the event, Salón Look Chile will be open continuously from 11 a.m. to 8:00 p.m.  Those interested in knowing more details about the event, its latest news, exhibitors and relevant information on the activities that will be happening, can find out more at:

·         www.looksantiago.cl

·         www.instagram.com/salonlooksantiago/

·         www.facebook.com/salonlooksantiago/

 

 

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